Integrity. Intent. Capabilities. Results.
This is from a model called the Four Cores of Credibility, introduced by Stephen M.R. Covey in “The Speed of Trust”.
These are fundamental elements that contribute to an individual’s or an organization’s trustworthiness. They serve as the foundation for building trust and can play a crucial role in successfully executing change initiatives within organizations.
Let’s examine each core from a “Why, What, and How” perspective and relate them to
facilitating lasting change and enabling change adoption:
INTEGRITY:
The core of trust. Establishes character and reliability.
Communicate the rationale for the change, be ethical, and follow through on commitments. Integrity throughout the change process results in trust in the initiative and its leaders.
INTENT:
People trust those who genuinely have their best interests at heart.
Intent is about demonstrating that you are not pursuing a hidden agenda.
People are more likely to support changes if they believe there positive intent.
CAPABILITIES:
People trust those who have the skills and knowledge to achieve results.
It’s crucial for leaders and teams to showcase their capabilities and train others.
Demonstrating competence builds trust that the change can be executed effectively.
RESULTS:
People trust those who have a history of achieving outcomes.
To enable change adoption and sustainability, project must be executed effectively.
Evidence of positive results, are more likely to result in buy-in and support.
