I read the book “The Power of Moments” by Chip & Dan Heath about why certain experiences have extraordinary impact in our lives.
The 4 moments where defining experiences are created are:
ELEVATION – Extraordinary moments that rise above the rest.
INSIGHT – Moments, we see ourselves and the world differently.
PRIDE – Moments that capture us at our best.
CONNECTIONS – Moments that are social, special, and shared.
Companies and teams spend time creating better customer experiences to set them apart from their competition.
