“Employee commitment, buy-in, and adoption do not stem from the rightness of the solution, but rather from employees moving through their own change process”.

From the book Change Management, by Jeffrey M. Hiatt and Timothy J. Creasey.

Take-a-ways:
^ Just because you build it, doesn’t mean they will come
^ Each person has their own change process to move through
^ Groups of people often share similar change processes. Use personas to define these.

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